Gaming Market

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Market Overview

The online gaming marketplace continued to grow over decades, despite the evolving regulatory backdrop. Since the first casino sites were launched in the mid-'90s, millions of people have become players and the industry is expected to increase steadily in the years to come.

H2GC, a respected online consultancy group, estimated that Gross Gaming Yield (GGY) was $21.4 billion in 2010, an increase of 12 percent from 2009. This includes all four major market segments – sports betting, poker, casino and bingo – but does not include data from the United States, where online gambling is technically illegal. By 2015 the total GGY is expected to rise up to $30.5 billion – with an average annual increase of 7 percent a year.

Non - US Gross Gaming Yield Forecast

Sbn
30
25
20
15
10
5
0
2003 2004 2005 2006 2007 2008 2009 2010P 2011E 2012E 2013E 2014E 2015E
$14bn
$12bn
$10bn
$8bn
$6bn
$4bn
$2bn
$0bn
2010P 2011E 2012E 2013E 2014E 2015E
$8bn
$7bn
$6bn
$5bn
$4bn
$3bn
$2bn
$1bn
$0bn
2010P 2011E 2012E 2013E 2014E 2015E
$7bn
$6bn
$5bn
$4bn
$3bn
$2bn
$1bn
$0bn
2010P 2011E 2012E 2013E 2014E 2015E

Sports (48.1%)

Betting on sports is, by far, the biggest part of the gaming industry. In 2010 it accounted for $10.5 billion GGY – a growth rate of 10.4 percent over 2009. By 2015, this number is expected to soar to $13.4 billion representing an average annual growth rate of five percent.

Casino (23.5%)

The second-most popular form of online gaming. It accounted for $5.1 billion of GGY in 2010 and should hit $8 billion by 2015. This represents an average annual growth rate of 9.3 percent.

Poker (17.2%)

Online poker remains an important part of the online gaming marketplace, with $5.1 billion of GGY in 2010. This represents a 6.6 percent increase from the previous year. Growth is expected to continue with the market reaching $6.1 billion in 2015, an average annual growth rate of 10.4 percent.

Several factors have contributed to the continued growth of the gaming market including increased access to broadband services, consumer trust in secure payment methods, effective marketing, and brick-and-mortar bookmakers taking their business online.

The customer demographic has also become broader. The first people to play online were in the 18-25 age bracket. Those players have continued to play as they have grown older, while new, younger players have come into the market. Smart phones and tablets have also made it possible for people to play when they are away from their computers, resulting in more playing time and wagers per bettor.

At BOOKIE, we know how operators can make the most of the industry's potential. We have years of experience in the ever-changing gaming landscape, and can help you profit from the marketplace while insuring full compliance with ever-changing industry regulations. To learn more about how BOOKIE can help you succeed in the online gaming business, click here to contact us today.