BOOKIE’s iGaming platform is founded on a decade of expert knowledge, technical experience, and an integrated Swiss-style approach that reinvents the iGaming scene
Swiss Design — Precision and attention to detail across the iGaming platform
Instantly synced across desktops, laptops, and smartphones, players can experience our exceptional live and casino entertainment wherever and whenever they engage
Our BOOKIE iGaming Platform unifies on-demand entertainment content by providing operators with a unified business solution that works efficiently, anywhere, and on any device, online and land-based.
The BOOKIE iGaming platform is tailor-made to meet the demands of established operators and individually assembled to execute breakthrough business models to uncover new trends.
Hosted and run by a dedicated team, our white label platform is rapidly deployed for new businesses providing access to all products – Sports, Casino, Live Casino, Financial, Poker, and Lotto – and run from a single database. BOOKIE’s iGaming Platform delivers continued success with intuitive promotion tools that bring marketing and sales together through intelligent player retention tools.
Fast, seamless, cloud-based infrastructure scales fluidly with business expansion, efficiently routing players to the closest local, global, and high availability server for every bet and every piece of the action.
Understanding player lifecycle details, reactive and proactive marketing results, and product segmentation helps build your business faster and smarter. Our white-label platform allows you to execute business objectives in a fair, secure, and balanced environment
Player lifecycles can be tracked from acquisition and first deposit to ongoing retention activity. Our BOOKIE iGaming Platform integrates all transactions in real-time, providing the data-driven intelligence needed to maximize conversion between channels with unparalleled opportunities to dig deeper at any given moment.
John Aspley, 21 y.o. (530 GBP)
07-12-1998
139 days
200 GBP
Business Plus+
£1,579.12
Low
London, W1J 8AJ
| Type | Sport | Slots | Live Casino |
| Interest | 6.68% | 93.32% | 0% |
| RTP | 18.85% | 89.14% | 0% |
| W/L | £105.5 | £1,473.62 | £0 |
The instant view of business vendors, payments, and taxes through dynamic dashboards helps uncover every operational detail. Key business metrics are always in view, from money in/out and transfer commissions to bonus withdrawal and vendor charges. All metrics feature clear breakdowns with instant drill-down abilities for added data analysis and deeper insights.
| Breakdown | Value |
| Debit Volume | €5,950,904.84 |
| Credit Volume | €3,642,602.79 |
| Gross Profit | €2,142,316.89 |
| Transfer Comm. | €107,116.28 |
| Bonus Withdrawal | €296,501.23 |
| Vendor Charges | €250,331.79 |
| Estimated Taxes | €449,886.54 |
| Net Balance | €1,204,466.21 |
Marketing with automatic promotion tools and scheduled campaigns enhances liquidity across the customer lifecycle. Reactive and proactive tools within the BOOKIE iGaming Platform track betting and bonus activity in real-time and help to retarget specific players and player groups accordingly.
| Type | Players | Credited | Completed | Withdrawal |
| Welcome Bonus | 12,821 | €715,520 | €97,280 | €57,335 |
| 2nd Deposit | 5,748 | €182,786 | €115,534 | €61,276 |
| 3rd Deposit | 4,861 | €197,842 | €54,929 | €20,902 |
| Monday Reload | 29,802 | €1,201,020 | €452,990 | €113,247 |
| Tuesday Free Spins | 19,219 | €586,179 | €209,487 | €38,301 |
| Cashdrop | 5,622 | €39,031 | €5,120 | €2,031 |
| Cashback | 15,090 | €301,800 | €50,290 | €3,409 |
| Total | 53,163 | €3,274,468 | €985,630 | €296,501 |
Complete control of your iGaming partners' performance is measured using data aggregated in real-time from all gaming titles. Informed decisions can be made in confidence to uncover the real impacts on business performance as you drill down to all associated expenses. Instant analysis on conversion between channels creates optimized cross-selling entertainment opportunities.
| Vendor | Bets | Wagered | Players | Win/Loss | RTP | Net |
| Playngo | 12,625,457 | €9,622,638 | 21,193 | €367,368 | 96.18 | €176,632 |
| Netent | 10,909,164 | €10,174,382 | 19,032 | €319,476 | 97.10 | €178,024 |
| Microgaming | 5,155,728 | €5,607,015 | 15,496 | €263,304 | 94.13 | €141,180 |
| Evolution | 263,307 | €9,050,706 | 4,779 | €215,859 | 97.62 | €107,643 |
| BTG | 2,087,712 | €2,242,864 | 4,436 | €169,946 | 92.42 | €76,736 |
| Yggdrasil | 2,078,524 | €1,661,981 | 2,388 | |||
| Sports | 204,893 | €5,004,244 | 19,583 |
€10,909,164
€36,024.92
€319,476
€38,337.12
€67,089.96
€178,024
Customer support runs 24/7 as you leverage player retention values from established and successful iGaming operators at any time. Professional auditing and reporting tools help secure the business and operate to all the latest regulatory and investor requirements
Full-scale views of the operational performance outline the success of business strategies. Progress and team efficiency can be monitored against key indicators in real-time and compared to previous periods in the past. BOOKIE iGaming Platform allows your team to drill down and explore all insights through a dynamic and real-time reporting system
Player and product segmentation reporting tools keep your business on target. Our iGaming Platform analytics provides insightful decisions by covering all payment methods, vendors, mobile and web-based locations, and tracking any product cross-selling.
BOOKIE’s interactive supervision dashboard uncovers trends and monitors activity through balances, money on hold, and games being played. Abuse patterns are proactively detected to help instantly secure your operation.
| ID | Username | Balance | Country | |||
| Sessions | 128982 | marvel2 | £1,302.23 | UK | ||
| Sessions | 30787 | booshbetEconomy | £209.20 | DE | ||
| Sessions | 98615 | FelldinooPEP UK | £5,321.91 | UK | ||
| Sessions | 98615 | FelldinooPEP UK | £5,321.91 | UK | ||
| Sessions | 98615 | FelldinooPEP UK | £5,321.91 | UK | ||
| Sessions | 98615 | FelldinooPEP UK | £5,321.91 | UK |
Bonanza (BTG)
8
Extra Chilli (BTG)
7
All transactions are logged in strict accordance with regulatory requirements through accurate and clear financial reporting. Utilizing the right data at the right time through filtering and instant export tools puts operators in complete control of the operational reporting.
| ID | Date | Type | Source | Previous balance |
| 173042 | 2020-02-10 12:44:20 | Deposit | Wirecard Debit | €916,307.81 |
| 173041 | 2020-02-10 12:23:29 | Withdrawal | iqsports | €60.73 |
| 173040 | 2020-02-10 12:14:35 | Deposit | Skrill | €18,155.11 |
| 173039 | 2020-02-10 09:48:15 | Withdrawal | Neteller | €1,018.58 |
| 173038 |
| Balance | Destination | Previous balance | Balance | Amount |
| €916,320.81 | Braddy202 | €0.19 | €13.19 | €13.00 |
| €59.73 | Neteller (prod) | €77,077.84 | €77,078.84 | €1.00 |
| €916,307.81 | Xenon2001 | €8.12 | €22.12 | €10.00 |
| €290.10 | wirecard.credit | €-2032794.40 | €-2032844.40 | €50.00 |
The daily sales funnel displays a top-down view of deposits, cash-outs, profit and loss split by product and vendor, commission, and bonuses paid. Data sets can be rearranged and reordered against each other (device vs. period or vendor vs. device) for instant financial insights.
| Plugin | Deposits | Canceled | Withdrawals | Pending | Total |
| Wirecard | €832,120.92 | €26,627.84 | €392,132.29 | €3,212 | €439,988.63 |
| Trustly | €112,694.08 | €19,319.21 | €180,229.31 | €24,829 | €32,464.77 |
| Skril | €19,062 | €100 | €34,738.40 | €0 | €-15,676.40 |
Our advanced reporting suite generates a broad collection of data sets to explore your business and daily trading from new angles. Drilling down into data through product segmentation blueprints helps financial teams learn vital insights across your operation.
Designed for high-bet frequency environments and operated by large networks worldwide, the BOOKIE white label platform provides a turnkey solution full of the latest products from the moment you launch. Technology built for real businesses and continually fine-tuned supports faster and smarter growth throughout the lifecycle
All financial flows are supervised throughout the network with instant access to all data – sales, payouts, withdrawals, and pending liabilities with drill-down options to location, cashier, and distribution partner records. Performance is tracked across every unit and safeguarded with enterprise-level session control of the BOOKIE iGaming Platform.
| ID | Name | Started/Closed | Duration | Note |
| 1 | lo_op2 | Started: 02-12 16:47:45 Closed: 02-13 16:47:48 | 0 day 4 hrs 2 min | Cash surplus, could not figure out why, added to the balance |
| 2 | lo_op5 | Started: 02-12 18:41:02 Closed: 02-13 18:41:01 | 0 day 7 hrs 14 min | - |
| 3 | lo_op8 | Started: 02-12 20:35:02 Closed: 02-13 19:34:58 | 0 day 6 hrs 9 min | - |
| Total |
| Cash | Placed | Canceled | Payout | Profit | Actions |
| €15,500 | €25,787 (780) | €1,650 (36) | €15,320 (120) | €10,467 | |
| €8,912 | €17,401 (520) | €948 (21) | €10,302 (102) | €7,099 | |
| €9,580 | €29,320 (841) | €2,153 (47) | €27,201 (254) | €2,119 | |
| €33,992 | €72,508 (2141) | €4,751 (104) | €52,823 (476) | €19,685 |
Solutions for hire with every feature and module representing a real business case and naturally developed together with the industry’s leading experts and know-how. Time-tested for fraud and abuse from all sides of the operation, BOOKIE iGaming Platform offers a logical and flexible structure for a secure cross-territory expansion.
| ID | City | Address | Cash | Players |
| 1 | Frankfurt | Neue Mainzer Str. 46-50 | € 34,201 EUR | 15,233 |
| 2 | Frankfurt | Sonnemannstraße 79 | € 71,201 EUR | 22,520 |
| 3 | Stuttgart | Sonnemannstraße 79 | € 71,201 EUR | 22,520 |
| 4 | Stuttgart | Sonnemannstraße 79 | € 71,201 EUR | 22,520 |
| Unpaid | Liability | Mode | Status | Actions |
| € 19,201 | € 175,491.32 | Network | ||
| € 55,641 | € 44,991.32 | Network | ||
| € 10,391 | € 93,641.93 | Shop | ||
| € 2,397 | € 12,005 | Shop |
Network performance is available at a glance as you dig deeper into details to identify idlers and address underperforming locations with personnel training and promotion materials. Goals and research are tied to the results of the marketing efforts, with real-time forecasts and statistics drafted in parallel with profit data of previous periods.
| ID | Username | Type | Cash | Unpaid | Liability |
| 3301 | daniel20 | Agent | €1,467 | €467 | €9,340 |
| 2030 | coach15 | Agent | €2,402 | €6,230 | €14,209 |
| 4401 | tailorbig | Agent | €540 | €50 | €4,980 |
| 1092 | ccalex_20 | Cashier | €5,822 | €6,400 | €15,344 |
| 4019 | cckevin_15 | Cashier | €670 | €120 | €4,555 |
BOOKIE Platform opens the gate to leading titles in the entertainment world – real and virtual sports betting, lottery, bet games, TV games, and live dealers. The ultimate iGaming experience is available to every player in every shop across the network. Community engagement is heightened with network jackpots displaying real-time lottery winners and shop locations.
| Plugin | Bets | Wagered | Players |
| Bingo TV | 2,510,561 | €909,546 | 3,188 |
| Bet On Poker | 1,163,048 | €750,642 | 2,040 |
| Betgames TV | 1,116,789 | 108853 | |
| Wheel of Fortune | 714,009 | €18950 | |
| Evolution | 340,305 | €18950 | |
| 7/42 Live | 150,208 | €39318 | |
| Total | 5,994,920 | €48441 |
| Win/Loss | W/L Player | RTP |
| €62,325 | €19.54 | 92.60% |
| €27,773 | €13.61 | 96.30% |
| €42,965 | €26.01 | 92.96% |
| €35,965 | €24.76 | 97.89% |
| €210,390 | €228.68 | 92.20% |
| €390,619 | €45.17 | 95.01% |
Advanced tools to quickly deploy agent networks and grow the business using established industry-leading standards. BOOKIE provides the right tools to connect channel partners with market requirements in custom branded environments, building deeper relations with improved sales collaboration and performance.
Worldwide advertising and ongoing expansion provide partners with a solution that meets their players' specific values and expectations. With four native editions – European, Asian, CIS, American, and 25 completed translations, BOOKIE covers global and local standards that allow growth and added success.
BOOKIE iGaming Platform integrates industry-leading ad platforms, connecting businesses to digital content with CRM and bet data and delivering personalized data-driven campaigns across the web. With more than 60 billion available impressions per month, we ensure an efficient and cost-effective media delivery worldwide
Real-time bidding is the next generation advertising approach of buying display inventory (for every individual impression unfolding in a 100ms window) before potential customers load the page.
Geared by advanced semantic technology, visitors are identified with primary interest content and the most relevant sport, league, or team in milliseconds. The data is further matched with CRM and led by the ad display on player screens.
Rapid event scheduling promotes sports betting events that appeal to specific audiences and demographics individually or in groups.
All ads are generated in real-time and presented with odds changes directly from the lifecycle database. Creating fully personalized campaigns, our BOOKIE iGaming Platform promotion tools help to boost player acquisition and drastically improve retention levels.
Business performance is accelerated as business growth drives forward with world-renowned bonus and loyalty programs. Trends are quickly uncovered to make smarter decisions with precise reporting and exploring tools
Competitive sites and player-facing promotions are easily generated through our intuitive white-label platform WYSIWIG content management system. Load sites with educational materials, guides, how-to articles, and natural leads, so they are always sales-ready
The BOOKIE CMS is a flexible module that integrates across all site pages, granting you control over mission-critical content. Multilingual and geo-location support helps global and local iGaming expansion, and all backed up by an enterprise-level site management suite.
Cross-selling products and controlling profit levels are driven by optimizing the game and title appearances across the site. Specific player groups can be targeted – VIPs or bonus abusers – with custom content as part of your player retention and risk management strategy.
Committed to fundamental levels of integrity, BOOKIE operates its iGaming platform in compliance with all major regulatory requirements. Every money movement in and out is recorded with enterprise-level security. Professional audit reporting tools provide investors with accurate and real-time insights to make informed decisions. Meeting the current and constantly evolving, ever-demanding new iGaming standards, our BOOKIE system proactively guarantees complete business security
The tools and expertise ensure your business fully complies with the 5MLD
Real-time tools help separate VIPs and proactively indicate high rollers before any damage is done to business operations
Utilizing real-world inspection, BOOKIE helps operators run businesses freely with no boundaries
Benefit from enterprise-level reporting for partners, investors, accountants, regulators, and the tax unit
Full compliance is acquired the moment you partner with BOOKIE’s iGaming platform
All operations are fully compliant on ISO level and in line with every 5MLD requirement. Future-proofed to ensure continuous growth
VIP separation and select high rollers automatically while adhering to responsible gaming guidelines
Enterprise-level reporting available to all tax units, accountants, regulators, and those who need access
Enterprise-level reporting is available to all accountants, regulators, tax units, and those who require access
